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DS is a premium automobile marque, founded by Citroen as a sub-brand in 2009. It has been a standalone marque since 2015.

DS was conceived as a means to build upon the design heritage of the original Citroen DS - which was produced from 1955 to 1975. The DS3 was the first car produced under the new DS sub brand - going on to be named the 2010 Car of the Year by Top Gear magazine. The DS brand, although closely linked with Citroen distinguishes itself with differing engineering and manufacturing standards.