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CUPRA is a Spanish car brand that was created in 2018 as a spin-off from SEAT, another Spanish car manufacturer.

The CUPRA was known as a sport variant of SEAT models before the decision to make CUPRA a standalone brand. CUPRA produce models such as the Born, Formentor, Ateca, and Leon. The brand have invested in the development of electronic vehicles, with the CUPRA Born being the first all-electric vehicle under the CUPRA name.