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Innovative Tyre Technology:

Slim Belt Technology for Michelin e.Primacy

Slim Belt Technology

Silent Rib for Michelin e.Primacy

Silent Rib Technology

Energy Passive Compound for Michelin e.Primacy

Energy Passive Compound

Michelin e.Primacy
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Michelin e.Primacy

The Michelin e.PRIMACY is the first tyre from Michelin that is eco-responsible, made to last. Designed for city cars, sedans and compact SUVs - and suitable for fuel, electric or hybrid vehicles.

Prices from

£73.99 to £180.82

Fully fitted price - Includes VAT, delivery, fitting, balancing and disposal charges

Peace of mind when ordering your tyres

Choose Your Tyre Size (See all available sizes)

MaxTouch Construction™

The amount of contact the tyre's tread has with the surface of the road has been maximised, evenly distributing the pressures of braking, acceleration and forces in the corners. This has helped to extend the tyre's lifespan significantly (4).

Energy Passive Compound

A low rolling resistance has been achieved through specially constructed compound. Within the tyre's compound elastomer-filler coupling works to greatly reduce energy loss, which lowers rolling resistance - resulting in less fuel or electricity needed to move. This can help to increase the battery range of an EV by around 7% compared to the average of its leading competitors (1-2)

Slim Belt Design

During the usage phase of the tyres, test have show a customer could enjoy potential savings of up to 80€ / £72* on fuel consumption, equivalent of up to 174 kg of C02 (1-3).

CoolRunning Sidewalls

Thanks to an innovative component, the tyre's sidewalls are able to absorb less energy when flexing - reducing energy consumption and increasing range.

Legal Mentions

(1) : Rolling Resistance tests conducted on machine by Applus Idiada on Michelin's request, June (on new) & August (on 2mm buffed) 2020, on dimension 205/55 R16 91V, comparing MICHELIN e.PRIMACY versus MICHELIN PRIMACY 4, BRIDGESTONE TURANZA, CONTINENTAL ECOCONTACT 6, CONTINENTAL PREMIUM CONTACT 6, DUNLOP BLURESPONSE, GOODYEAR EFFICIENT GRIP 2, PIRELLI CINTURATO P7 BLUE and PIRELLI CINTURATO P7. Eco-responsible driving depends notably on driving habits, road conditions, vehicle characteristics, tyre condition and inflation pressure. (2) : When new, MICHELIN e·Primacy generates 2kg/t on average Rolling Resistance less than competitors, equivalent to a fuel consumption reduction of up to 0.21l/100km and an equivalent reduction in C02 emissions of up to 5g for a VW Golf 7 1.5 TSI, or an equivalent gain of up to 7% in battery range for a VW e.Golf. (3) : During usage, MICHELIN e-Primacy generates 1.5kg/t on average Rolling Resistance less than competitors, gain is equivalent of up to 80€/£72* savings on fuel. This gain is equivalent of up to 174kg of C02 saved. Usage gains are estimated on the average of new and buffed 2mm data to take into account real life time performance -All gains are estimated on a base of 35,000km (21748 miles) and a fuel price of 1.46€/L (https://ec.europa.eu/energy/data-analysis/weekly-oil-bulletin_en 6/1/2020 weighted on the top 10 countries for motor vehicle movements on national and foreign territory - https://ec.europa.eu/eurostat/web/transport/data/database). Actual fuel and cost savings may vary depending notably on driving habits, road conditions, vehicle characteristics, tyre condition and inflation pressure. *Euros converted to £ sterling equivalent on 9th November 2020 at exchange rate £ v € = 0.90224 ecb.europa.eu (4) : New and Worn (worn means worn on machine (buffed) to the depth of Tread Wear Indicator according to European regulation for Tread wear indicator ECE R30r03f), on 205/55 R16 91V. MICHELIN e.Primacy, is above the R117 European regulation wet grip threshold

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All sizes available for Michelin e.Primacy

Size

Tyre Variant

Tyre Label

Fully Fitted Price

All tyre models available from Michelin

4x4 DiamarisAgilis 3Agilis 3 DTAGILIS 51Agilis AlpinAgilis CampingAgilis CrossClimateAgilis Plus + Green XAlpin 6Anakee 3CrossClimateCrossClimate 2CrossClimate 2 S1CrossClimate Plus +CrossClimate Plus + S1 CrossClimate Plus + Zero PressureCrossClimate SUVCrossClimate SUV S1e.Primacy S1e.Primacy SelfsealEnergy E-VEnergy SaverEnergy Saver Plus +Latitude Cross DTLatitude Cross TerrainLatitude SportLatitude Sport 3Latitude Sport 3 AcousticLatitude Sport 3 DTLatitude Sport 3 SelfsealLatitude Sport 3 Zero PressureLatitude Tour HPLatitude Tour HP DTLatitude Tour HP DT Zero PressurePilot Alpin 5 SUV (Winter Tyre)Pilot Alpin PA4 (Winter Tyre)Pilot Alpin PA4 Zero Pressure (Winter Tyre)Pilot Exalto PE2Pilot PowerPilot Power 2CTPilot Road 2Pilot Road 4Pilot Road 4 GTPilot SportPilot Sport 2Pilot Sport 3Pilot Sport 3 AcousticPilot Sport 3 DT1Pilot Sport 3 Zero PressurePilot Sport 3 Zero Pressure AcousticPilot Sport 4Pilot Sport 4 AcousticPilot Sport 4 DT1Pilot Sport 4 G1Pilot Sport 4 SPilot Sport 4 S Acoustic Pilot Sport 4 S DT1 Pilot Sport 4 S Zero PressurePilot Sport 4 SUVPilot Sport 4 Zero PressurePilot Sport A/S 3Pilot Sport All Season PlusPilot Sport Cup 2Pilot Sport Cup 2 ConnectPilot Sport Cup 2 Connect DTPilot Sport Cup 2 Connect DT1Pilot Sport Cup 2 DTPilot Sport Cup 2 R Pilot StreetPilot Super SportPilot Super Sport AcousticPilot Super Sport TPCPilot Super Sport Zero PressurePilot SX MXX3Primacy 3Primacy 3 AcousticPrimacy 3 DT1Primacy 3 S1Primacy 3 S1 Zero PressurePrimacy 3 SelfsealPrimacy 3 Zero PressurePrimacy 3 Zero Pressure AcousticPrimacy 4Primacy 4 AcousticPrimacy 4 DTPrimacy 4 EPrimacy 4 S1Primacy 4 S2Primacy 4 S3Primacy 4 Zero PressurePRIMACY HPRoad 5Road 5 Trail (Adventure Bikes)TRXTRX BTRX GTXX Line Energy D (Drive)X Line Energy T (Trailer)X Line Energy Z (Steer)X M+S 244X Multi D (Drive)X Multi T2 (Trailer)X Multi Z (Steer)X Multiway 3D XDE (Drive)X One Maxitrailer+ (Trailer)X Works D (Drive)X Works HD D (Drive)X Works HD Z (Steer)X Works T (Trailer)X Works Z (Steer)XASXAS FF Road-RaceXC4S TaxiXDE2+ (Drive)XDY+ (Drive)XTA 2 Energy (Trailer)XTA 2+ Energy (Trailer)XTE 2 (Trailer)XTE 2+ (Trailer)XTY 2 (Trailer)XVSXVS-PXWXXZLXZXZX