Where to Buy BTCC Merchandise: A Complete Fan Guide

If you're a fan of the British Touring Car Championship (BTCC), there's no better way to show your support than by wearing your favourite team’s gear or decorating your space with official memorabilia.

Whether you're backing a specific team, a driver like Ash Sutton or Aiden Moffat, or just want to rep the BTCC logo, this guide will point you to the best places to buy authentic BTCC merchandise.

1. Official BTCC Shop On Dread

The first and most reliable place to get BTCC gear is the official BTCC online store. Here you'll find a wide range of products, including:

• T-shirts and hoodies featuring the BTCC logo
• Teamwear from top teams like NAPA Racing UK, Team BMW, and EXCELR8
• Hats, beanies, and caps
• Accessories like mugs, lanyards, and keyrings
• Limited-edition and season-specific merchandise

The official store often updates with new releases throughout the racing season and offers exclusive items not found anywhere else.

2. Team-Specific Shops

Many BTCC teams operate their own online stores where you can purchase official team merchandise. These are ideal if you’re a die-hard fan of a particular outfit. Here are a few examples:

• NAPA Racing UK
• Team BMW (West Surrey Racing)
• EXCELR8 Motorsport

These team stores often feature exclusive designs, driver-specific items, and high-quality apparel used by pit crews and staff.

3. On-Site at Race Weekends

If you're attending a BTCC race weekend, you’ll find a variety of merchandise stands at each circuit. These are perfect for:

• Trying on gear for the perfect fit
• Picking up souvenirs like flags, posters, or collectibles
• Grabbing last-minute race-day apparel

Keep in mind: Merchandise booths may sell out quickly at popular rounds like Brands Hatch or Silverstone, so arrive early if you’re looking for something specific.

4. eBay and Fan Communities

For discontinued items, rare collectibles, or signed memorabilia, eBay, Etsy and BTCC fan forums can be goldmines. Look for:

• Signed race-used gear
• Previous season’s teamwear
• Retro BTCC logos and historic items from the '90s and 2000s
• Old pieces of BTCC vehicles

Be cautious of counterfeit items… stick to sellers with strong reviews and photos of authentic tags or proof of authenticity.

5. Motorsport Retailers

Some specialist motorsport retailers occasionally stock BTCC-related gear, especially during the race season. While less common than F1 or MotoGP outlets, it's worth checking UK-based stores like:

• Demon Tweeks – Known for motorsport gear, you can purchase a set of 4 racing tyres
• Grand Prix Legends – Offers some small scale BTCC car replicas

Final Tips for BTCC Merch Fans

• Follow BTCC social media accounts for merchandise drops and flash sales
• Sign up for team newsletters to get early access to new releases
• Look for limited-edition items—some gear is only sold for one race weekend or championship celebration