DriverReviews Winter Customer Choice Awards 2026/2027

Discover the best winter tyres for 2026/27, as rated by real drivers across the UK and Europe, including award-winning options from Bridgestone, Michelin, Continental, Goodyear and Hankook.

Choosing the right winter tyres can make all the difference when temperatures drop and road conditions become more challenging.

The DriverReviews Winter Customer Choice Awards 2026/27 have revealed this year's top-rated winter tyres, recognising the products that have impressed motorists across Europe.

Based entirely on verified driver feedback, the awards celebrate tyres that deliver the performance, confidence and driving experience customers value most.

This year's results cover two categories: Best Winter Tyre and Best Winter SUV Tyre, with a Winner, Highly Recommended and Commended tyre recognised in each.

Winter Tyre Awards: Results at a Glance

Here are the six award placements across this year's winter tyre categories.

Whether you're preparing your car for colder weather or looking for winter tyres for your SUV, here's a closer look at the award-winning tyres.

Best Winter Tyres 2026/27

Winter drivers have plenty to consider when choosing the right tyres, particularly when it comes to maintaining traction, handling and confidence in cold, wet, icy or snowy conditions.

The Best Winter Tyre category recognises the tyres that received the strongest feedback from verified drivers across the UK and the rest of Europe.

Winner: Bridgestone Blizzak 6

The Bridgestone Blizzak 6 has claimed the top spot in the Best Winter Tyre category at the DriverReviews Winter Customer Choice Awards 2026/27.

Designed for winter driving, the Blizzak 6 offers motorists a dedicated tyre option for tackling colder temperatures and challenging seasonal road conditions.

Its recognition as this year's winner reflects the positive feedback received from verified drivers across Europe.

Highly Recommended: Michelin Alpin 7

The Michelin Alpin 7 has earned a Highly Recommended award in this year's Best Winter Tyre category.

Developed for winter conditions, the Michelin Winter Tyre, Alpin 7, is designed to help drivers maintain confidence when faced with cold, wet and snowy roads.

Its Highly Recommended recognition highlights the positive experiences reported by motorists who have driven on these tyres.

Commended: Goodyear UltraGrip Performance 3

The Goodyear UltraGrip Performance 3 completes the Best Winter Tyre awards, receiving a Commended recognition for 2026/27.

Built for winter motoring, this tyre is designed to provide reliable performance across a range of colder-weather driving conditions.

Its place among this year's recognised winter tyres reflects favourable feedback from verified European drivers.

Best Winter SUV Tyres 2026/27

SUV drivers also have plenty to consider when choosing winter tyres, particularly when it comes to maintaining traction, handling and confidence in changing road conditions.

The Best Winter SUV Tyre category recognises the tyres that received the strongest feedback from verified drivers in this category.

Winner: Michelin Alpin 7

The Michelin Alpin 7 takes the top honour in the Best Winter SUV Tyre category, adding to its Highly Recommended recognition in the standard winter tyre category.

This double recognition makes the Michelin Alpin 7 one of the standout products in the 2026/27 awards.

Designed to perform in winter conditions, the Alpin 7 has received strong feedback from drivers across both award categories.

Highly Recommended: Continental WinterContact TS 870 P

The Continental WinterContact TS 870 P has received a Highly Recommended award in the Best Winter SUV Tyre category.

Designed for winter driving, this tyre offers an option for motorists looking for dependable seasonal performance in colder temperatures.

Its recognition in the 2026/27 awards demonstrates the positive feedback it has received from verified drivers.

Commended: Hankook Winter i*cept evo3 X

The Hankook Winter i*cept evo3 X rounds out the Best Winter SUV Tyre category with a Commended award.

Developed specifically for SUV applications, the Winter i*cept evo3 X is designed to help motorists navigate winter conditions.

Its Commended recognition reflects positive experiences shared by verified drivers across Europe.

Why Choose Award-Winning Winter Tyres?

Winter tyres are designed to work in colder conditions, helping provide traction and control when temperatures fall and roads become wet, icy or snowy.

Unlike awards based solely on expert testing, the DriverReviews Customer Choice Awards are determined by feedback from verified motorists.

This provides customers with an additional perspective when comparing winter tyre options, highlighting products that have been positively reviewed by people using them on real roads.

However, the best tyre for your vehicle will still depend on factors such as tyre size, vehicle compatibility, driving requirements and local conditions.

Adam Butcher, Director of Growth at DriverReviews, commented:

‘The voice of the customer carries real weight when choosing tyres. At DriverReviews, we turn verified feedback into relevant insight, helping motorists make an informed choice with greater confidence.

‘Our Winter Customer Choice Awards 2026/27 showcase the tyre brands and products that have earned strong ratings from verified drivers over the last 12 months, across both passenger car and SUV categories. For the recognised brands, these awards represent an endorsement from their customers.’

For further information about the awards and how the winners were selected, visit DriverReviews Winter Customer Choice Tyre Awards 2026/27.

Find Your Next Winter Tyres at Blackcircles.com

From the award-winning Bridgestone Blizzak 6 to the double-recognised Michelin Alpin 7, this year's DriverReviews Winter Customer Choice Awards highlight a selection of winter tyres to consider.

At Blackcircles.com, you can compare tyres from leading manufacturers, find suitable options for your vehicle and arrange fitting at a convenient local garage.