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When you’re choosing tyres, Japanese brands often come up. And for good reason.
They’re known for precision engineering, reliability, and a focus on real-world performance. Toyo and Yokohama are two strong examples of this.
Understanding how they differ at a brand level can make your decision much easier.
Toyo Tyres Overview
Toyo was founded in 1945 and has steadily built a reputation among driving enthusiasts.
The brand is particularly well known in performance and tuning circles. Its tyres are often praised for responsive handling and good feedback.
Toyo tends to focus on tyres that feel engaging to drive. While comfort and efficiency are part of the picture, they’re often secondary to road feel and control.
What Toyo Is Known For
- Strong presence in performance and motorsport-influenced tyres
- Responsive steering and sporty handling
- Competitive pricing
Popular Toyo Tyres
Toyo Proxes Sport 2
A high-performance summer tyre designed for strong grip, precise steering, and stability at higher speeds. It’s aimed at drivers who want a sportier, more confident feel on the road.
customers have reviewed the Toyo Proxes Sport 2 as follows:
Toyo Open Country A/T III
An all-terrain tyre for SUVs and 4x4s, offering a balance between on-road comfort and off-road capability. It performs well in wet conditions while remaining durable on gravel and rough surfaces.
customers have reviewed the Toyo Open Country A/T III as follows:
Buy Open Country A/T III tyres
Toyo Celsius AS2
An all-season tyre designed for year-round use, providing reliable wet and dry grip with light winter capability. It’s well suited to drivers who want one tyre for changing conditions without switching seasonally.
customers have reviewed the Toyo Celsius AS2 as follows:
Are Toyo good?
Toyo tyres are generally very well regarded.
Particularly by drivers who enjoy a more reactive driving experience.
They tend to offer strong handling and good wet grip for their price point.
Some models place less emphasis on outright comfort or noise reduction. For value-driven performance, Toyo is a very good option.
Yokohama Tyres Overview
Yokohama, founded in 1917, is one of Japan’s oldest tyre manufacturers.
It supplies original equipment tyres to many major car brands and has a strong presence across passenger cars, SUVs, vans, and EVs.
Yokohama’s strength is balance. Its tyres are often praised for combining wet-weather confidence with predictable handling. Making a reliable choice for a wide range of drivers.
What Yokohama Is Known For
- Strong emphasis on wet grip and everyday safety
- Broad product range covering EVs, hybrids, and SUVs
- Consistent performance and durability across categories
Popular Yokohama Tyres
Yokohama BluEarth-GT AE51
A premium touring tyre designed for comfort, stability and low noise. It focuses on wet-weather safety and long-distance refinement, making it well suited to motorway driving and everyday use.
customers have reviewed the Yokohama BluEarth-GT AE51 as follows:
Yokohama Advan Fleva V701
A sporty summer tyre aimed at drivers who want sharper steering response without sacrificing daily usability. It offers confident wet grip and controlled handling, particularly on lighter performance-oriented cars.
customers have reviewed the Yokohama Advan Fleva V701 as follows:
Yokohama Geolandar A/T G015
An all-terrain tyre built for SUVs and 4x4s, balancing on-road comfort with dependable off-road capability. It’s designed to handle mixed conditions, including wet roads, gravel and light snow.
customers have reviewed the Yokohama Geolandar A/T G015 as follows:
Are Yokohama good?
Yokohama tyres are widely considered to be good and dependable.
Its products consistently perform well in independent tests. Particularly in wet conditions.
They are known for predictable handling and good wear life.
For drivers looking for an all-round tyre Yokohama is a strong option.
Toyo or Yokohama?
At a brand level, the choice comes down to priorities.
- Toyo is a great fit if you value driving feel. With responsive handling, and a slightly sportier character. Their tyres tend to appeal to enthusiasts and drivers who enjoy a more ‘connected’ experience.
- Yokohama suits those looking for dependable all-round performance. With many tyres enjoying strong wet-weather confidence. They have a wide choice of tyres for different vehicles and styles.
The good news is that, generally, neither of the brands is a poor choice.
For most ‘everyday’ drivers, Yokohama’s consistency gives it a small edge. While Toyo remains an excellent option for drivers looking a tyre that delivers a more performance-led feel.