Goodyear vs Toyo

Choosing between Goodyear and Toyo is a bit like deciding between experience and enthusiasm.

Goodyear is one of the longest-established tyre brands in the world. A name that most drivers recognise instantly.

Toyo, meanwhile, is a Japanese manufacturer with a growing reputation. Especially for sporty handling and value.

Both brands produce excellent tyres. But depending on what you drive, and how you drive, one might suit you better.

Goodyear - Trusted All-Rounder

Founded in Ohio, in 1898, Goodyear has built its reputation on consistency. As well as driving innovation and developing a truly global reputation.

Their tyres are fitted to millions of vehicles worldwide. From family hatchbacks to high-performance cars.

Goodyear’s biggest strength is their excellent balance and ability to deliver dependable performance in almost a wide variety of categories.

Goodyear Signature Technologies

• SoundComfort Technology. This is a foam layer built within the tyre. This helps to reduce the levels of cabin noise. Ideal for motorway driving.
• ActiveGrip / ActiveBraking. Systems designed to enhance traction and braking. Especially in wet conditions.
• ElectricDrive Range. Used within Goodyear’s growing range of EV tyres. Optimised for low rolling resistance and an even weight distribution.

Popular Goodyear Tyres

Eagle F1 Asymmetric 6

Goodyear’s performance flagship. Offers superb dry grip, sharp steering, and confident wet braking. Perfect for high-performance cars.

  customers have reviewed the Eagle F1 Asymmetric 6 as follows:

Fully fitted prices for the Goodyear Eagle F1 Asymmetric 6 range from £  to £ .

EfficientGrip Performance 2

A refined summer touring tyre focused on comfort and long tread life. Excellent for everyday use with proven fuel-saving capability.

  customers have reviewed the EfficientGrip Performance 2 as follows:

Fully fitted prices for the Goodyear EfficientGrip Performance 2 range from £  to £ .

Vector 4Seasons Gen-3

One of the most popular all-season tyres in the UK. Excellent wet and snow grip, making it ideal for year-round driving.

  customers have reviewed the Vector 4Seasons Gen-3 as follows:

Fully fitted prices for the Goodyear Vector 4Seasons Gen-3 range from £  to £ .

Toyo – The Enthusiast’s Alternative

Toyo, founded in Japan in 1945, has built a loyal following among driving enthusiasts.

Toyo’s tyres are often chosen by those who value responsive handling, and direct feedback.

That said, Toyo isn’t just about sporty driving. Their modern touring and SUV ranges have developed a big push towards comfort and economy.

Toyo’s Signature Technologies

• Nano Balance Technology. This works to control the compound structure of a tyre’s tread. Helping to improve grip and fuel/range efficiency.
• Silent Wall Design. Reduces tread pattern noise for a smoother, quieter ride.
• Multi-Wave Sipes. Improve braking and traction in wet and snowy conditions.

Popular Toyo Tyres

Proxes Sport A

A premium summer performance tyre known for responsive steering and confident cornering at speed.

  customers have reviewed the Proxes Sport A as follows:

Fully fitted prices for the Toyo Proxes Sport A range from £  to £ .

Proxes CF2

A balanced touring tyre that combines stability, fuel economy, and solid wet-weather safety.

  customers have reviewed the Proxes CF2 as follows:

Fully fitted prices for the Toyo Proxes CF2 range from £  to £ .

Open Country A/T III

Toyo’s rugged all-terrain tyre for SUVs and 4x4s. Great traction off-road without compromising road comfort.

  customers have reviewed the Open Country A/T III as follows:

Fully fitted prices for the Toyo Open Country A/T III range from £  to £ .

Should I Buy Goodyear or Toyo?

It’s hard to go wrong with either. However the two brands tend to appeal to slightly different driving styles.

In summary:

• Goodyear shines through its consistency and proven reliability. If you want a tyre that performs well in most conditions they are a good choice.
• Toyo is ideal if you enjoy driving and want sharper steering or sportier road feel. Some drivers feel they add a touch of value for performance-minded drivers.

If you prefer refinement and dependability, Goodyear delivers. If you like a more connected, responsive feel from behind the wheel, Toyo might be the better match.

Either way, both brands demonstrate how far tyre technology has come. Where even mid-priced options can deliver genuinely good performances.