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Bridgestone and
Michelin are two of the most respected and widely recognised
premium brands in the global tyre industry.
Within their respective ranges, Bridgestone’s Turanza 6 and Michelin’s Primacy 4+ stand out as proven, popular choices, valued by drivers for their blend of comfort, safety, and dependable everyday performance.
In this article, we compare both tyre models by exploring their key features, customer purchasing behaviour, and pricing, helping you decide which option best suits your driving needs.
The
Bridgestone Turanza 6 is an ever-popular premium
summer tyre developed for drivers who prioritise comfort, safety, and consistent everyday performance.
It features an advanced compound with innovative mixing and filler-polymer chemistry, designed to improve water evacuation while delivering strong wet braking and confident cornering stability.
Developed using Bridgestone’s advanced ENLITEN technology, the Turanza 6 delivers enhanced wet braking performance alongside lower rolling resistance, while maintaining long-lasting durability.
A low-gauge body ply combined with an optimised tread construction reduces overall weight and rolling resistance, contributing to improved fuel efficiency and compatibility with electric vehicles.
Ideal for family cars and regular commuting, the Turanza 6 delivers a refined balance of comfort, efficiency, and dependable all-round performance.
The
Michelin Primacy 4+ is also premium summer tyre, designed to deliver long-lasting safety, reliability, and confidence for everyday driving.
Michelin’s EverGrip Technologies is implemented on the Primacy 4+, featuring a latest-generation rubber compound with an innovative tread that helps maintain strong wet braking performance, even as the tyre wears.
An optimised tread pattern supports efficient water evacuation, enhancing aquaplaning resistance and helping to preserve high safety levels at the legal tread depth.
Longevity is reinforced through MaxTouch Construction Technology, which evenly distributes acceleration, braking, and cornering forces across the contact patch, promoting consistent wear and extended mileage.
Well-suited to family cars and regular commuting, the Primacy 4+ delivers dependable wet-weather performance, durability, and peace of mind throughout its lifespan.
Label ratings for tyres are EU regulated, outlining tyre models’ performance across key tyre categories.
These ratings may vary between different tyre sizes and fitment variations.
The categories that are rated are:
Since its launch in 2023, the Bridgestone Turanza 6 has received widespread recognition for its strong performance across a range of driving disciplines.
Some of the notable awards and accolades the Turanza 6 has achieved in recent years include:
The Michelin Primacy 4+ has earned strong recognition in independent tyre tests and customer choice awards, praised for its safety, longevity, and well-rounded performance.
A selection of the awards and ratings the Primacy 4+ has received include:
Our customer review system is supported by DriverReviews, allowing genuine customers to share feedback on tyres they have previously purchased.
Reviews are submitted across the following categories:
customers have reviewed the Turanza 6 as follows:

customers have reviewed the Primacy 4+ as follows:

Fully fitted prices will typically vary between different sizes and fitment variants.
Fully fitted prices for the Bridgestone Turanza 6 range from £ to £ .
Fully fitted prices for the Michelin Primacy 4+ range from £ to £ .

We love to hear from our customers. Connect with us today and let’s start a conversation.