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When comparing
Yokohama and
Kumho, drivers are looking at two of the most respected names in the
mid-range tyre market.
Both brands bring decades of expertise, cutting-edge technology, and strong reputations for performance and value.
Below, we’ll explore both
brands in detail along with outlining their most popular
tyre models to help you decide which might be the better fit for your driving needs.
Founded in 1917, Yokohama has grown into a globally recognised tyre manufacturer, supplying not just the automotive industry but also aerospace, marine, and industrial sectors.
The brand has built a strong reputation for combining advanced technology with dependable real-world performance.
Yokohama’s motorsport pedigree has been central to its success, with decades of involvement in high-profile events like the FIA World Touring Car Championship and the Macau
Formula 3 Grand Prix.
This racing expertise translates into road tyres through the famous Advan range, delivering precision handling and superior grip for both enthusiasts and everyday motorists.
Whether fitted as original equipment on premium cars or chosen for reliability in everyday driving, Yokohama consistently blends innovation with proven performance.
The
BluEarth-GT AE51 is a touring tyre built for reliable wet-weather grip and improved fuel efficiency.
It provides a stable, comfortable drive for motorists covering regular long-distance journeys.
customers have reviewed the BluEarth-GT AE51 as follows:
Fully fitted prices for the Yokohama BluEarth-GT AE51 range from £ to £ .
Buy BluEarth-GT AE51 tyresThe
BluEarth ES32 is an eco-friendly tyre designed to balance fuel savings with everyday grip and comfort.
Its durable construction ensures a dependable drive across a wide range of conditions.
customers have reviewed the BluEarth ES32 as follows:
Fully fitted prices for the Yokohama BluEarth ES32 range from £ to £ .
Buy BluEarth ES32 tyresThe
Advan Fleva V701 is a
performance tyre focused on sharp handling and responsiveness.
Built for drivers who enjoy a dynamic drive, it delivers control and confidence in both wet and dry conditions.
customers have reviewed the Advan Fleva V701 as follows:
Fully fitted prices for the Yokohama Advan Fleva V701 range from £ to £ .
Buy Advan Fleva V701 tyresThe
Geolandar A/T G015 is an
all-terrain tyre created for drivers tackling varied surfaces.
The A/T tyre offers dependable traction and durability for both on-road comfort and off-road capability.
customers have reviewed the Geolandar A/T G015 as follows:
Fully fitted prices for the Yokohama Geolandar A/T G015 range from £ to £ .
Buy Geolandar A/T G015 tyresThe
BluEarth-4S AW21 is an
all-season tyre built to adapt to changing weather conditions throughout the year.
Its design ensures consistent grip and performance, from summer heat to winter rain.
customers have reviewed the BluEarth-4S AW21 as follows:
Fully fitted prices for the Yokohama BluEarth-4S AW21 range from £ to £ .
Buy BluEarth-4S AW21 tyresYokohama is widely considered an excellent choice for drivers seeking high-quality tyres at a fair mid-range price.
With thousands of positive reviews from motorists, the brand has proven itself as a trusted name in both everyday motoring and high-performance driving.
Thanks to its motorsport-inspired innovation and strong focus on safety, Yokohama continues to be a popular option for those who want a reliable blend of value and performance.

Kumho, founded in South Korea in 1960, has become a global tyre manufacturer producing more than 68 million tyres annually.
The brand prides itself on delivering innovation and quality at competitive prices, appealing strongly to value-conscious motorists.
With five R&D centres located across Europe, North America, and Asia, Kumho is continually developing new technologies tailored to modern driving demands.
Their product range caters to a wide variety of vehicles – from passenger cars to
SUVs and performance models – ensuring that drivers have plenty of choice.
Kumho tyres are especially popular among those seeking mid-range tyres that don’t compromise on safety, durability, or comfort.
The
Ecsta PS71 is an ultra-high-performance tyre designed for drivers who value stability and sharp handling.
Its advanced tread ensures excellent grip in both wet and dry conditions, making it a popular choice for sports cars and saloons.
customers have reviewed the Ecsta PS71 as follows:
Fully fitted prices for the Kumho Ecsta PS71 range from £ to £ .
Buy Ecsta PS71 tyresThe
Ecowing ES31 is an eco-focused tyre that prioritises fuel efficiency and long-lasting performance.
Offering dependable grip and comfort, it’s an excellent option for everyday driving in passenger vehicles.
customers have reviewed the Ecowing ES31 as follows:
Fully fitted prices for the Kumho Ecowing ES31 range from £ to £ .
Buy Ecowing ES31 tyresThe
Ecsta HS52 is a performance tyre that balances sporty handling with comfort and durability.
It delivers strong wet-weather grip, reliable cornering stability, and a smooth, quiet ride.
customers have reviewed the Ecsta HS52 as follows:
Fully fitted prices for the Kumho Ecsta HS52 range from £ to £ .
Buy Ecsta HS52 tyresThe
Solus 4S HA32 is an all-season tyre created to handle year-round conditions, including light snow.
Its tread pattern provides confident grip and reduces aquaplaning, offering reassurance in changing weather.
customers have reviewed the Solus 4S HA32 as follows:
Fully fitted prices for the Kumho Solus 4S HA32 range from £ to £ .
Buy Solus 4S HA32 tyresThe
Ecsta PS71 SUV is a
summer tyre tailored to the needs of SUVs and crossovers.
Delivering strong braking, handling, and stability at higher speeds, it ensures confident performance in both wet and dry conditions.
customers have reviewed the Ecsta PS71 SUV as follows:
Fully fitted prices for the Kumho Ecsta PS71 SUV range from £ to £ .
Buy Ecsta PS71 SUV tyresKumho has established itself as a dependable mid-range tyre manufacturer, known for combining affordability with quality.
With a strong focus on research and development, the brand consistently produces tyres that balance performance, safety, and comfort.
Backed by more than 60 years of experience and positive feedback from drivers worldwide, Kumho remains a go-to choice for motorists looking for value without compromising reliability.

Deciding between Yokohama and Kumho tyres largely depends on what you value most as a driver.
Yokohama leans on the high-performance side of the tyre market, bringing motorsport-inspired technology and performance features into everyday motoring.
Kumho also delivers great quality and have their own innovative high-performance line-up.
Both brands have proven track records, so whether you’re seeking advanced innovation or mid-range value, both brands are an excellent choice.
Ultimately, your decision will come down to balancing performance expectations with your budget and driving style.

We love to hear from our customers. Connect with us today and let’s start a conversation.