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Tyre News 

The latest news, views and reviews on what's happening in the tyre industry

In a move to make Thailand the tyre research and development centre for the region, Yokohama Rubber Co. has opened its new 9 million pound Tyre test centre in Rayong.
In response to the ever increasing demand for greater fuel efficiency Cooper Tire and Rubber has launched the Cooper GFE (Greater Fuel Efficiency) its first low-rolling resistance tyre.
Japanese tyre manufacturer Yokohama has announced that their Advan high performance tyre will be the OE (original equipment) fitment on the Mercedes C-Class.
Audi has chosen the Yokohama Advan as OE for its luxury SUV, the Q7, a full time 4x4 vehicle , exceeding 5 metres in length, available on purchase with a huge 6.0 Litre V12 engine.
A Panel, made up of influential business journalists, advertising and public relations experts has awarded Bridgestone "superbrand" status in Germany for a second time. The title is valid for 2 years.
Toyo Tire & Rubber Co. Ltd. has won the Award for Technical Development in cooperation with Honda R&D Co. Ltd, for fuel efficient technologies applied to its Tranpath A20 tire, the original equipment tyre for its Honda Crossroad model since 2007.
Released onto the Japanese market on the 18th May the ,3rd generation Prius, the vehicle seen as the prime environmental statement, will ride on the eco-friendly Proxes R30A tyre as OE.
Continental has voiced its concerns over potential problems with the EU labeling laws due to come into force in 2012 claiming that experts are still skeptical about the problems involved.
Auto Express Magazine has named the Pirelli P Zero as "Tyre of the Year" in front of 3 other brands.
Designed for local, regional and long haul motorway applications Toyo Tire U.S.A Corp has introduced the Toyo M647 premium drive tyre which contains Toyo?s e-balance technology.


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