...searching
From pioneering buying tyres online to building the UK’s largest network of independent fitting partners; we pride ourselves in delivering an award-winning, hassle-free experience, for everyone.
As the UK’s leading online tyre retailer, Blackcircles.com offers a wide range of tyre brands to suit every budget. Our approach is as simple as click and fit: customers order tyres online and book a slot and fitting location from a network of over 2,200 fitting options: whether that’s at home, work or a convenient garage.
Auto Express Best SiteFor 14 years running
Whatever your budget, lifestyle or vehicle, we've got tyres to suit your needs.
Book and pay for your MOT at a garage near you.
Pick from a wide range of servicing options to suit your needs.
Add on additional services as part of your tyre purchase.
From a commercial unit in Peebles, Scottish Borders to the UK's leading online tyre retailer — here's how we got rolling:
Founded by Mike Welch, as the Online Tyre Store, in Peebles, Scottish borders.
Our PitStops franchisees offer highly-trained professionals focused entirely on fitting Blackcircles customers. Our first and longest-running PitStop launched in Milton Keynes.
Michelin buys Blackcircles for £50M, opening up a partnership with Michelin-owned ATS Euromaster distribution and tyres. Plus, we reach 2,000 fitting partners.
We formed a strategic partnership with Tesco and set up our PitStops alongside prime Tesco stores. We’d served over 1 million customers.
After opening our franchise in Thailand, followed by Blackcircles Canada in 2019. We then opened Blackcircles Egypt and Blackcircles South Africa franchises, and our sister company Driver Reviews was founded.
We launch our AllCar Servicing and MOTs. Plus, Blackcircles' own mobile tyre fitting vans.
Reached a milestone 200,000 Trustpilot reviews, averaging 4.6/5. Now, 95% of the UK's population is within a 6-minute drive of a Blackcircles.com tyre fitting partner. So, we can deliver simple, hassle-free tyre servicing UK wide.
A team of tyre experts and customer champions, plus a network of thousands of independent fitters. Here's a few of our senior leaders:
Chief Executive Officer
Chief Operating Officer
Chief Commercial Officer
Finance Director
Director of Technology
Blackcircles.com is the UK's leading online tyre retailer, founded in 2001 and part of the Michelin group since 2015. We sell tyres from every major brand and budget, then fit them through a network of over 2,200 independent garages, Blackcircles PitStop centres and mobile fitting vans. Since 2025 we've also offered MOTs and servicing. Our head office is in Edinburgh.
Blackcircles.com was founded in 2001 by Mike Welch, originally trading as the Online Tyre Store from a commercial unit in Peebles in the Scottish Borders. It was one of the first businesses in the UK to sell tyres online for fitting at a local garage. 2026 marks 25 years of trading.
Yes. Michelin acquired Blackcircles.com in 2015 for £50 million, and we've been part of the group ever since. We still operate as a standalone retailer, though, and we're not Michelin-only: we stock a wide range of tyre brands across budget, mid-range and premium, so you can compare on price and performance and choose whatever suits your car and your budget.
Independent garages, tyre specialists and mobile fitters can apply through our join our fitting network page. You'll be asked for a few details about your business and the services you offer, and our network team will get in touch to talk through the next steps. There's no cost to apply.
Our help centre covers the most common questions on delivery, fitting appointments and returns. If you'd rather speak to someone, our UK-based customer care team is here to help. Ordered the wrong size? We'll amend your order free of charge — we'll deliver the right tyres and collect the others at no cost.
Our reviews are collected and published independently by Trustpilot, so we can't edit or remove them. Customers are invited to leave a review after their tyres are fitted, covering both the ordering experience and the garage that did the work. We've had more than 200,000 reviews to date, averaging 4.6 out of 5.
