Blackcircles.com is fully operational and we continue to deliver and fit tyres in line with current Government guidance. Find out more.
Blackcircles.com is fully operational and we continue to deliver and fit tyres in line with current Government guidance. Find out more.

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Digital Marketing Campaigns Manager

Role Summary

Role: Digital Marketing Campaigns Manager
Company: Blackcircles.com
Location: Edinburgh

Role Profile

Blackcircles.com is currently seeking to appoint a Digital Campaigns Lead (a newly created position) as part of the business’s next phase of growth. Working closely with the CMO and Head of Growth, this person will play a key role in the development and execution of industry-leading marketing campaigns and creative content strategies, cementing Blackcircles.com as the provider of choice for consumers.

The right candidate for this role will be an organized and strategic thinker with a proven track record in campaign management and prioritization. They will have the ability to deepen relationships with internal and external stakeholders to product dynamic and innovative digital marketing campaigns. The right person for the Digital Campaigns Lead role will understand the best ways to generate customer engagement and satisfaction while ensuring all business objectives are achieved.

The right candidate for this role will be an organized and strategic thinker with a proven track record in campaign management and prioritization. They will have the ability to deepen relationships with internal and external stakeholders to product dynamic and innovative digital marketing campaigns. The right person for the Digital Campaigns Lead role will understand the best ways to generate customer engagement and satisfaction while ensuring all business objectives are achieved.

Key Skills and Responsibilities:

• Plan, organize, execute, and evaluate campaigns and marketing channels. Campaigns will encompass a range of channels such as website, email newsletter campaigns, social media, reviews, on-site and off-site content production, blogs, video, offline media advertising and more.
• Ensure the execution and planning of annual marketing initiatives are documented and analysed through project management tools.
• Drive differentiation of marketing campaigns through creative idea generation through to delivery.
• Manage the update and maintenance of the website and other digital channels.
• Deepen relationships with external stakeholders to support the marketing objectives of new and existing manufacturer partners.
• Ensure all BAU operations are completed as part of ongoing annual plans.
• Liaise with partners on products launches, incentives and seasonal offers.
• Maintain a commercial promotions calendar and work with stakeholders to ensure business objectives are achieved.
• Ensure client expectations are met in terms of partnership commitments.
• Plan, implement and monitor all campaigns and deliver a positive ROI.
• Lead the creation and delivery of an annual content calendar, increasing the current output significantly.
• Work closely with other departments to plan marketing campaigns with the goal of increasing brand awareness, generating sales, and increasing the volume of returning customers.
• Report regularly data and insights from our digital portfolio.
• Stay ahead of trends in digital and content marketing to ensure we remain best in class.

Key Personal Criteria:

• Focus on being a coach and mentor for 3 direct reports
• Previous experience in Marketing Campaign ideation, creation, delivery, management etc.
• Proven experience in a content/ website management level role is desirable
• Ideally educated to degree level in Marketing or related discipline but not a pre-requisite
• A high level of attention to quality, detail and accuracy is required
• Proven track record of planning and executing successful marketing campaigns
• Confident to work from own initiative
• Proactive attitude
• Experience of managing a small team
• Track record of day-to-day delivery capability in a fast paced and autonomous environment. B2C experience would therefore be advantageous but is not a prerequisite.
• Ability to adapt to an ever-changing environment and prioritise workflows when ad hoc tasks are introduced.

About Blackcircles.com

Blackcircles.com is the leading online tyre retailer in the UK and one of the nation’s most successful e-commerce businesses. Founded in 2001, the business has disrupted the UK automotive sector through its simplified click and fit tyre service, offering customers affordable prices from leading manufacturers and brands. With over one million searches per month on its award-winning website (and double the traffic of its nearest competitor), the company is changing the way the UK buys tyres.

Whether a customer has an original Mini or the latest Ferrari, the business is committed to providing the best online experience and service to help customers choose, buy and then get their new tyres fitted at one of over 2,500 partner garages.

The company prides itself on outstanding customer service and leading consumer engagement within the sector, with over 90,000 reviews from customers on independent review site Trustpilot and an industry-leading social media presence. In 2015, Blackcircles.com was acquired by Michelin for £50mn, and has since tripled its turnover in a growingly competitive market.

Please send a CV and covering letter to [email protected]

Package

A market leading package will be made available for the appropriate applicant with all the benefits you’d expect from a role of this nature. Exact details will be offered once relevance for the role has been established.