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Help > Careers > eCommerce Growth Specialist

eCommerce Growth Specialist

About Blackcircles.com

Blackcircles.com is the leading online tyre retailer in the UK and one of the nation’s most successful e-commerce businesses. Founded in 2001, the business has disrupted the UK automotive sector through its simplified click-and-fit tyre service, offering customers excellent service and affordable prices from all leading tyre manufacturers. In 2015, Blackcircles.com was acquired by Michelin, and has since tripled its turnover in a growingly competitive market.

We are a design and customer experience led business and aim for our web platform and brand to stand out ahead of our competitors. We pride ourselves on a Build-Measure-Learn methodology which is accompanied by harnessing our data to get to the right solution quickly.

Role Summary

Role: eCommerce Growth Specialist
Company: Blackcircles.com
Location: Edinburgh and flexible working
Department: Marketing and Design

Blackcircles.com is currently seeking to appoint an eCommerce Growth Specialist as part of the business’s next phase of growth. Working closely with the Head of Growth and a team of growth specialist, the right candidate will play a key role in the analysis, design, execution, and optimisation of a portfolio of eCommerce performance improvements, conversion optimisation initiatives and merchandising continuous enhancement programmes resulting in a direct commercial impact to the business. The right candidate for this role will be a truly analytical thinker with experience in working within a fast-paced ecommerce environment. The right person for the eCommerce Growth Specialist role will understand the best ways to analyse data, optimise decision making and prioritise their workload to ensure customers are given the right information, media, and solutions to inform their decisions. Championing a customer-first approach across the business, the eCommerce Growth Specialist will be responsible for taking a data driven approach across a portfolio of ecommerce performance improvement initiatives, projects and merchandising enhancements and ensure they are executed efficiently and effectively to achieve business objectives – all focused on creating a market leading customer experience. This individual will have the drive, creativity and persistence required to not only meet, but to exceed agreed targets, and will constantly look for new and innovative ways to ensure Blackcirlces.com is at the forefront of personalisation and media optimisation in the UK.


• Work across a variety of different eCommerce initiatives with a focus on revenue generation, customer acquisition and share of wallet optimisation
• Carry out onsite ecommerce experiments
• Analyse and optimise on site media placements to achieve business objectives
• Utilise and advance proprietary personalisation tools to drive conversion
• Conduct exploratory data analysis to highlight areas of opportunity for personalised customer journeys
• Carry out digital merchandising operations to ensure customers find the right products for their needs
• Test, analyse and optimise eCommerce tools to ensure the best information is presented to customers
• Execute digital merchandising activity in line with target customers as well as brand guidelines and personalised tone of voice
• Working closely with the Head of Growth on a series of eCommerce initiatives to elevate revenue and customer acquisition / retention and share of wallet
• Work closely with design and IT teams to Build, flight, QA, and optimize on site merchandising campaigns
• Work with different teams to continually optimise product mix across web properties
• Work closely with the Trading, Logistics and Buying teams to commercially merchandise products, including upsells and cross sells
• Work alongside other departments on the implementation of promotional codes, testing and messaging
• Generate insight and collateral to ensure partners buy into merchandising services and to build and deepen partner funding
• Maintain a customer centric approach to analysis
• Show flexibility and willingness to handle miscellaneous growth tasks and stakeholder requests

Key Personal Criteria:

• Have a good understanding of Analytics with experience in PowerBI, Google Analytics and Google Data Studio preferable
• Previous experience in data analysis and optimisation roles preferable
• Fluent in Microsoft Suite – specifically Excel
• Ideally educated to degree level in Marketing but not a pre-requisite
• A high level of attention to quality, detail and accuracy is required
• Confident to work from own initiative
• Proactive attitude
• Track record of day-to-day delivery capability in a fast paced and autonomous environment.
• B2C experience would therefore be advantageous but is not a prerequisite.
• Ability to adapt to an ever-changing environment and prioritise workflows when ad hoc tasks are introduced


As well as a competitive annual salary based on experience the right candidate will also receive:

• Pension provision - we pay 5% of your base salary as an employer's contribution.
• Up to 10% discretionary annual bonus based on company's performance.
• 1 free set of tyres per annum.
• Perkbox membership.

Health and well-being

• Life Assurance - up to 4 times your base annual salary in the event of your death while in service.
• Medical health checks every 2 years
• Free counselling service and mental health support.
• Cycle to work scheme.

Applying and our interview process

If you would like to have a conversation with us about the application process before applying for this role please do not hesitate to contact us.

Are you going to help us with the next generation of Blackcircles.com?

Declaration of Interest: Please send a CV and covering letter to [email protected]

First Interview Stephen Dewar (Head of Growth)

Final Interview Presentation with Head of Growth and CGO - details TBC

No agencies or recruiters. Thanks.