For over a century the history of Pirelli has been the history of the car. A history built on high performance tyres, in which Pirelli is the world leader in both original equipment and the aftermarket: with 24 factories in 12 countries around the world.
Presently Pirelli Tyre is the operational holding company for a group involved in the design, development, manufacturing and marketing of tyres destined for various types of vehicles, focussing in particular on the high-end segments characterised by high technological advancement and high performance, areas in which Pirelli Tyres has established itself in a position of leadership.
Pirelli tyres are today seen as synonymous with quality, emotion and ultimate performance.
Drawing on its technological expertise, the group has consolidated working relationships with the world's leading car and motorcycle manufacturers; partnerships that have translated into a number of homologations for models from all the leading automotive firms.
Pirelli is credited with the invention of the low profile car tyre in the early 1970's and the company has been at the forefront of product and process innovation ever since.
Today’s P Zero range of car tyres are the pinnacle of this achievement.
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