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Dated: 17 January 2011

Launch of Tesco-Tyres.com


As you may have heard – there have been a number of articles in many papers across the country over the last week – Blackcircles.com and Tesco have joined forces to launch Tesco-Tyres.com.

Motorists who use this new service will not only benefit from savings that could reach up to 40% off the high street prices, but Tesco Clubcard members will also earn points with every purchase.

When talking about the new partnership Blackcircles.com founder, Mike Welch said "this launch marks one of the UK's biggest motoring ventures of the last ten years. It has taken four years of careful planning and the result is an unbeatable deal for UK motorists, which is set to have a transformative effect on the UK tyre industry.

“From a Blackcircles.com business perspective, the infrastructure is the same but it offers us an exclusive sales channel with a 13 million person audience."

The idea for the venture was first came to Mike whilst he was working for Ford in Detroit back in 2001. He was quick to notice how the supermarkets in America were the leading retailers in the market. This led Mike to launching Blackcircles.com shortly after returning from the USA.

Mike added, "When I was 16, I had a part time job with Tesco in Liverpool and I remember spending my breaks in the canteen working on my business plan, admiring the retail reach and power of the supermarket. I wanted to create one of the biggest motoring ventures, coupling the best supplier of tyres and understanding of customer needs with the best firepower. Then, I was back with a no capital cost model, and Tesco were sold."

Tesco-Tyres.com will offer UK motorists the best-priced, fully fitted tyres, exclusively from Blackcircles.com, with significant savings compared to the high street. As well as this, an extensive range of quality tyres for cars, vans and motorbikes - including high performance and 4x4 tyres - will be available from major brands including Hankook, Pirelli and Yokohama.

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