Dated: 05 April 2011
Tesco Takes One Step Further Into Automotive Industry
Back in January, Blackcircles.com and Tesco teamed up to launch the online tyre store Tesco Tyres.
This month, Tesco have taken one more step into the automotive industry – Tesco also has Tesco Car Insurance and Tesco Breakdown Cover - with the launch of Tesco Cars.
This new venture – in conjunction with Carsite – has made Tesco the first “general retailer” to sell used cars via an online store.
Although Tesco are now going into straight competition with well established used car sales sites, such as Auto trader and Motoring.co.uk, the team behind the new venture believes they can win custom through highly competitive prices and a reward of 2,000 Clubcard points to anyone who buys a car.
Although potential buyers will be unable to test drive a car – a very important part of the purchasing experience for most in the market for a new vehicle – Tesco will supply customers with videos of the vehicle being test driven. There is also a seven day returns policy – which will see unhappy customers refunded their money if unhappy with their new car.
To instil confidence in their service, Tesco Cars also promises to carry out stringent vetting procedures. Part of this is a reported 167 point inspection conducted by the RAC.
The Chief Executive of retailing services at Tesco, Andrew Higginson, was recently quoted on the Which? website, as saying “by supplying directly to customers, there is no middle man, no expensive showroom and no salespeople on commission.
“There’s no pressure, no hard sell. You can select and buy your car from the comfort of your own home and, just like your weekly shop; we will even deliver it to your front door.”