Dated: 18 November 2010
Dunlop Motorbike Tyre Wins Major Award
Yesterday, Dunlop - of the world’s leading manufacturers of high and ultra high performance tyres - announced that their Dunlop Sportmax SportSmart Tyre had won the esteemed Motorcycle News (MCN) Product of the Year – Tyre Award for 2010.
To win the prize, the tyre was not only judged by a panel of professionals, but also by the readers of the magazine.
The MCN editor, Marc Potter, said: “The Dunlop SportSmart is the clear product of the year – tyre victor in 2010.”
Dunlop’s motorcycle tyre has become one of the biggest selling in the market place since its launch in March. Much of its success comes down to the fact that it able to cope with a wide variety of riding and providing outstanding mileage.
Bryn Phillips, Dunlop motorcycle product manager said: “We are thrilled to have won the prestigious MCN award. This is the second time we have won this award with a tyre in our new range. Previously we took top spot with the Dunlop RoadSmart tyre which is aimed at sports touring bikes.
"We knew when we launched the SportSmart into the market that it would be a very strong contender for the award and when we received news of the win we were over the moon. Winning this award proves to us that the research and development we put into our tyres is recognised within the industry by credible journalists and also by the public.”