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Dated: 05 May 2010

Kumho Tyres and Man Utd Team Up to Help Children Cross the Road

 

Kumho Tyres – a sponsor of Manchester United – yesterday helped the red devils launch a new road side safety campaign aimed at teaching children the importance of crossing roads safely.

Named “Play Safer”, the road safety programme uses skills that are instrumental to a successful footballer – vision, awareness, anticipation and control – to educate children on road safety.

To go along with the safety programme sets of cards have been created for the children to take home. In total there are ten in the set with advice such as, “Control it like Berbatov” and “Play it safe like Van der Sar”.

The launch of the programme saw some golden oldies turn up to help get the message across. Sir Bobby Charlton, Andy Cole and Dennis Irwin were some of the high profile ex-Manchester United players in attendance.

Marketing Director of Kumho Tyres, John Thrupp, said, “At Kumho we take our corporate responsibility very seriously and are committed to helping children stay safe on the roads through initiatives such as ‘Play Safer’.

“As official sponsor of Manchester United Football Club, our affiliation with the club and our partnership with Greater Manchester Police for this event provides an excellent opportunity to raise awareness of road safety in a fun and engaging way that children will both enjoy and learn from.”

The scheme has also received a lot of backing and aid from the Greater Manchester Police Force. Speaking on behalf of the Greater Manchester Police's Traffic Network Unit, Chief Inspector Alec McMurchy said, “Public safety is a top priority for Greater Manchester police. ‘Play Safer’ will provide an ideal opportunity for children to learn about the risks and dangers associated with our roads.

Using football skills and expertise from Manchester United offers an interesting way to equip children with the right knowledge and skills to keep themselves safe.”

 

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