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Dated: 08 March 2010

Dunlop Launch Tyre Selector App


iPhone and Blackberry owners on the hunt for new car tyres will no doubt be pleased to find out that Dunlop have recently released an application, for both devices, that gives customers information detailing which is the best tyre for their car – the recommendation is based upon which vehicle model the user chooses.

Customers are also presented with the features and benefits of each tyre, helping them to make an informed choice when it comes time to buy. On top of this users of the application can also find their nearest Dunlop supplier easily and quickly with the simple press of a button. Anyone interested in downloading the Dunlop selector application, for either their iPhone or Blackberry, can now purchase it from App stores.

PR support manager for Dunlop, Kate Rock, said: “Dunlop’s philosophy is to give consumers the drive of their life making sure that their experience behind the wheel becomes more tactile, thrilling and intense, providing vital information which makes all the difference to the journey.”

“By introducing the Dunlop App we are able to do this on a completely new level. By giving our consumers information literally at their finger tips, where ever they may be, enables us to ensure they are fitting the right Dunlop to their vehicle.”

“We hope to see further development of our application to enable us to have a constant communication with users. With more and more people opting for devices such as the iPhone or Blackberry this form of communication is becoming increasingly popular. For Dunlop it gives a new meaning to the term Touch Technology”.



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