Dated: 19 March 2010
Bridgestone 4x4 Tyres – The Most Recommended
Independent research was conducted by Encircle Marketing between April 2009 and February 2010. In a bid to try and find out which manufacturers retailers recommended the most when customers are searching new 4x4 tyres, the company used data from over 6,000 monthly ‘mystery shopper’ telephone calls that were made to dealers and retailers across the UK.
The findings revealed that Bridgestone’s 4x4 tyres were almost twice as likely to be recommended as the next most popular brand. In total Bridgestone were suggests 18% of the time whereas the nearest competitor only received 10.4% of the recommendations.
The research was conducted because dealer recommendation is a crucial factor in influencing customers when they are trying ro decide which product is best to buy. This is especially true for premium brands.