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Dated: 21 June 2010

Michael Welch Inducted Into Hall of Fame


Big news recently arrived at Blackcircles.com headquarters - Shell LiveWIRE inducted nine new entrepreneurs into its International ‘Hall of Fame’. Among these inventive and original thinkers was our very own Managing Director and founder Michael Welch.

Being inducted into the Hall Of Fame is a true honour for any entrepreneur as Shell LiveWIRE is a leading international network striving to inspire and develop enterprise in the young people of Britain.

Its Hall of Fame is an exclusive universal platform, which showcases the most extraordinary entrepreneurs that have worked with – and benefited from – many of the LiveWIRE programmes that take place around the planet.

Karen Bellis of Shell LiveWIRE International announced the latest inductees and said, “Michael Welch has shown remarkable vision, innovation, courage and leadership to turn a business opportunity into an outstanding commercial success. The business has a real “Wow!” factor and Michael is an inspiration to budding entrepreneurs, not just in the UK but across the globe. He thoroughly deserves his place in the Hall of Fame.”

Michael’s long journey to this induction started after leaving school at just 16 years old. Upon leaving he stated work as a tyre fitter and it was during this time that he spotted an opportunity to transform the tyre fitting business. Michael realised that by selling tyres online, a company could deliver a fast, cheap way for customers to buy and fit tyres. Thanks to his business model, our prices are on average 40% less than that of the high street retailers.

When asked for a few words on his inclusion into the Hall of Fame, Michael Welch said, “I am very pleased to join this elite group of international LiveWIRE entrepreneurs. I have had a long successful relationship with Shell LiveWire which makes this induction even more gratifying. To be counted as a hall of famer with this leading organisation is a true honour and is a measure of how far Blackcircles.com has come.”

Since being launched back in 2001 we have gone from strength to strength.  Currently, we sell around one million tyres to well over a quarter of a million customers throughout the UK, making us the UK’s leading online tyre retailer.

Most recently Blackcircles.com took another step into the motor industry by launching a wide range of car servicing options for motorists to take advantage of. In the same way that Michael Welch revolutionised the tyre industry, we are set to take the servicing industry by storm. On average our customers making savings of up to 60% off the main dealer prices.

Michael previously won the Shell LiveWIRE Young Entrepreneur of the Year Award back in 2003.

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