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Dated: 28 July 2010

Yokohama Winter Tyre Enters UK Market


Yokohama HPT Ltd – the UK distributor for Yokohama tyres in the UK – has recently announced that they are set to introduce a number of Yokohama’s W.drive winter tyres into the market.

This is a first for the Asian tyre manufacturer, having never sold their highly regarded W.drive winter tyres in the UK before.  Designed especially to maintain the highest levels of grip in snowy and icy conditions, the tyre range was created to handle the bitter winters that many Northern European countries suffer each year.

After the terrible winter weather that descended upon the British Isles last year, this will be good news to motorists on the lookout for top-quality winter tyres over the coming months. To add to consumer confidence, Yokohama have released statements to confirm their confidence in the tyre range. It has been said by the tyre manufacturer that this tyre outperforms all its previous winter tyre models.

According to Yokohama HPT Ltd, prices for the W.drive are going to start at around £50 – excluding VAT.

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