Dated: 21 July 2010
Bridgestone Adds All-Weather Options
The summer isn’t over yet, but already Bridgestone have their sights set strictly on winter as it prepares to launch its first all weather tyre - the A001 - in Northern Europe.
After the unforgiving weather that gripped the whole of the UK earlier in the year - something which is going to become more common (according to some scientists) - motorists across the North of Europe are looking for tyres that are capable of dealing with a multitude of different weather conditions.
Bridgestone have designed the A001 specifically for the mixed conditions that the UK’s weather system is subjected to. Unlike a winter only tyre, the A001 has a harder compound which means that it will not wear as fast during the warmer weather, making it ideal for both winter and summer driving. Thanks to this tyre’s ‘All Weather’ silica compound, the tyre has a very low rolling resistance which helps to boost a tyre’s fuel economy.
Andy Lane, marketing manager at Bridgestone UK, said “As the weather in the UK and across Northern Europe becomes increasingly unpredictable, with wet summers and harsher winters, motorists need a tyre which can meet the demands of these varying weather conditions – without having to change their tyres and foot the cost.
“The A001 meets these needs without compromising on the summer or winter performance. The tyre provides maximum safety to meet more challenging winter conditions whilst retaining good tyre life in the warmer summer months.”
The A001 has been accepted as an appropriate tyre for use in countries where the law requires that motorists fit their vehicle with winter tyres. Bridgestone’s A001 is going to be launched into the UK tyre market in October 2010.