Dated: 24 February 2010

Pirelli Tyre Prices Set to Rise

The Italian tyre manufacturer giant has recently released a statement detailing a plan to increase the price of car, 4x4, motorcycle and industrial tyres by around 4-6% in Europe.

According to the announcement from Pirelli, the new prices are set to come into effect on the 1st April 2010.

When quizzed on why the prices are set to rise, a Pirelli spokesperson stated that the rising cost of raw materials – in particular the cost of natural rubber - was the main reason by the rise. For certain raw materials the price has almost doubled over the last year.