Dated: 16 December 2010
Continental Tyres Help Adidas Develop Trainers
Continental was recently called upon by sport equipment leaders Adidas to help them develop a new generation of running shoes.
The result was a new model of trainers, called Adidas SuperNova Riot 3. These new running shoes are said to boast Continental’s Traction Compound Technology – which allows sure grip on all surfaces and conditions. The trial running model is available in both men and women styles, further products – for outdoor and street running - are in development.
Early indicators are that this new model is set to sell at around £80 RRP, online and from good sports retailers.
Continental Tyre’s expert for rubber processing, Dr Fabian Dettmer, said: "We are delighted that with our expertise we can help adidas substantially improve grip on its running shoes on both wet and dry surfaces.
"The task of preparing rubber compounds for the production of running shoes was a different challenge for us. Something that we were pleased to do as it enables us to continuously learn.”