Dated: 15 April 2010
Pirelli Opens Tyre Archives to the World
Yesterday the Pirelli Foundation opened its archives to the general public in Milan. The opening had been a year in the making, ever since the Pirelli Group first created the Pirelli Foundation back in early 2009 to protect, document and establish the long history that the company has and the role that it has played in Italy’s social history.
At a ceremony in Milan the doors to the archives were officially opened in front of a crowd that contained high profile guests such as Pirelli chairman Marco Tronchetti Provera, honorary chairwoman of the Foundation Cecilia Pirelli and the Pirelli Foundation director Antonio Calabrò.
The historic archives is said to contain documents, manuscripts, videos, advertisements and many other items, all detailing the company’s history which spans over 138 years. With many prized possessions, the foundation is apparently very excited to have recently acquired the personal documents of Alberto Pirelli – the son of Pirelli’s founding father, Giovanni Battista Pirelli.
In total the Foundations archives includes more than two and a half kilometres of shelving in the recently refurbished Pirelli headquarters in Bicocca, Milan.
Within the archives, visitors can use interactive multi-touch screens which allow the users to access documents, photos and drawings stored by the Pirelli Foundation.
At present the archives are only to the public and researchers on an appointment basis, Monday to Friday between 9am and 5:30pm.