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Dated: 26 February 2009

Toyo delights at the Autosport show


Toyo have yet again showed their “commitment to grass roots motorsport” (Sarah Clavey, Senior Marketing Executive – Toyo UK) at this year’s Autosport show with stand “much larger than in previous years” which was “designed to deliver impact.”

By highlighting Toyo Tire’s involvement in over 15 motorsport championships, Toyo hoped to attract and evolve enthusiasts and bring the TOYO brand to life, building on their traditional customer base of performance enthusiasts, race drivers and track goers. By investing in research, design, and technology, TOYO tires can deliver high performance, especially at high speeds.

Alan Meaker, technical Manager at Toyo stated that “our customers are very happy with the handling and results that are getting with the road legal track day tyre, the Proxes R888” which “provides an incredible balance of tenacious grip way beyond a normal road tyre – and reassuring wet weather traction.” TOYO tires believe that the “show was a complete success” enabling them to “engage with our key, target audience and confirm our status as a major brand in the motorsport industry” (Sarah Clavey, Senior Marketing Executive – Toyo UK)

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