Dated: 21 December 2009
Formula One's First Green Sponsor
The new Formula One team Virgin Racing and Carbon Green – a company founded to support the renewable energy industry – have signed a multi-year partnership, making Carbon Green the first ‘green technology’ sponsor of Formula One.
But who exactly are Carbon Green and what do they do? Well, in a nut shell, they’re an American company based in Chicago. Their work is varied, but they primarily focus on the pyrolysis method of recycling tyres. Pyrolysis is an innovative technique that, through the use of a special mechanism, heats up used tyres in a closed, oxygen-free environment. This melts the tyres down into their original materials. The method means that 100% of the tyre can be recycled.
In a press conference announcing the partnership, Alex Tai, Virgin Racing Team principal, said: “Carbon Green is a fantastic addition to our new partnership portfolio and we are looking forward to a close relationship in the years ahead. Virgin's objective is to be at the forefront of developing environmentally friendly business strategies and the group values its association with like-minded partners.
“The FIA has an impressive environmental policy and through Virgin Racing we hope to develop a strong dialogue, share perspectives and offer a meaningful contribution to the sport, the governing body and our stakeholders beyond pure competition.”
So, as of 2010 – Virgin Racing Team’s debut season - you'll be seeing the Carbon Green brand mark on the nose and bargeboards of their racing cars.