Dated: 23 April 2009
Michelin joins the "Clean Air Green Tour"
Michelin North America has partnered with the "Clean Air Green Tour" to promote the benefits of environmentally friendly products. Stopping in 60 cities in the US and covering more than 30,000 miles in a solar powered bus, riding on Michelin X One super wides, as well as featuring passenger car and light-truck tyres for consumers, the tour is expecting around 1,500 consumers per stop. Brand director of Michelin North America Parmeet Grover said "Our goal in partnering with the Clean Air Green Tour is to reinforce our message that tyres make a difference."