The latest news, views and reviews on what's happening in the tyre industry
2011 2010 2009
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2010 does not look like its going to be the year of the tyre. All across the world - from different sources - we’re hearing news that tyre manufacturers are set to push up their prices.
The new Formula One team Virgin Racing and Carbon Green – a company founded to support the renewable energy industry – have signed a multi-year partnership, making Carbon Green the first ‘green technology’ sponsor of Formula One.
Maxxis are confident that their new 2010 calendar will make the popularity of their 2009 one pale in comparison. Boasting a new “2-1 format”, consumers are going to have the choice of two very different, but at the same time enjoyable themes to choose from.
The success of KERS (Kinetic Energy Recovery System) in Formula One this season has been one of the most hotly debated topics of the racing year.
The British government has, as of the 9th December 2009, confirmed its intentions to enforce the new tyre noise legislation.
Drivers of traditional family car brands such as Citroen, Vauxhall and Renault are among the hardest hit by the credit crunch, according to a study of premium tyre sales.
In a move to make Thailand the tyre research and development centre for the region, Yokohama Rubber Co. has opened its new 9 million pound Tyre test centre in Rayong.
In response to the ever increasing demand for greater fuel efficiency Cooper Tire and Rubber has launched the Cooper GFE (Greater Fuel Efficiency) its first low-rolling resistance tyre.
Japanese tyre manufacturer Yokohama has announced that their Advan high performance tyre will be the OE (original equipment) fitment on the Mercedes C-Class.
Audi has chosen the Yokohama Advan as OE for its luxury SUV, the Q7, a full time 4x4 vehicle , exceeding 5 metres in length, available on purchase with a huge 6.0 Litre V12 engine.