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Goodyear have constructed the EfficientGrip Performance with 'ActiveBraking Technology' which increases the level of contact between the tread and road surface. This technology leads to greater levels of traction and shorter braking distances - internal tests carried out by Goodyear have shown this has reduced braking distances by up to 8 metres on wet roads.
The tyre also features Goodyear's 'WearControl Technology' to ensure that the tyre has a low level of rolling resistance. Not only does this help to save fuel, but it also means the tyre wears evenly throughout its lifespan.
To lower the levels of rolling resistance of the Goodyear EfficientGrip Performance, a newly designed base compound has been created that reduces the resistance of the tyre by up to 18% compared to previous models.
In 2014 the tyre was named 'Best Buy' by Auto Express and in the Which? tyre tests.